Our store is your best place to buy wedding dresses. As a youngster -- or perhaps even as an adult -- have you ever sat dreamily imagining yourself in a fairytale wedding dress, about to marry your very own Prince Charming? And, what color is the wedding dress? The chances are it's a white one. Millions of girls and women that dream of the perfect marriage have a vision of the perfect white wedding dress in their minds. But why white? Where did this tradition come from?
In fact, in the grand scheme of things, the tradition isn't even all that old. The white wedding dress of today is deep-seated tradition, and for many is worn to signify virtue as well as uphold tradition. Millions -- in fact billions -- of women all over the world start thinking about the perfect white wedding gown before they have even found the perfect partner.
The white wedding dress in those days had nothing to do with being virtuous -- it was all about wealth. Getting married in a white, extravagant gown was a sign that you could afford to buy a dress that you would never be able to wear again because of its style and color (whites were not easy to clean in those days as they are today!).
Of course, women still continued to be married in various colors and styles of dress -- it was only the vain and the wealthy that insisted on white to follow in the footsteps of the wealthy Monarch. However, during Edwardian times, the white wedding dress once more soared to new heights of popularity, as Coco Chanel unveiled its new knee-length white wedding dress, complete with extravagant train.